INSIGHT: After conducting a brief survey about money and clothing, one truth became astoundingly clear: Millennials don't care about shoe care. They know their footwear is essential to their personal style, especially if they can't afford to purchase new apparel on a frequent basis. However, their financial responsibilities make these budget-conscious consumers less attentive to the care and keeping of their wardrobes. They value the shoes they own, but not enough to spend money on their maintenance.

SOLUTION: Kiwi is the affordable solution to footwear cleaning and maintenance. By modernizing the brand and giving stronger attention a diverse line of products, millennials can become more conscious of the importance of shoe care.

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POS DESIGN

Displayed in end caps of shoe departments, this in-store display neatly organizes products and features a full-length mirror for customers to check out their new style.

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SOCIAL CAMPAIGN

Fans can share how Kiwi products help their everyday lives for a chance to be featured online. This social campaign celebrates the brand’s important role in developing personal style and creating confidence.

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