To promote their Pop the Vote campaign, Pop Tarts created a custom media kit that encouraged consumers to try one of 22 different Pop Tarts flavors. This influencer raised awareness of the brand's diverse line of products and drove traffic to the campaign's microsite, where consumers can elect “Pop Tarts President.”
Responsibilities: Art direct and design media kit, assist with kit construction and production, create and print special format decals
The Pop the Vote influencer kit was featured on Foodbeast Mailbag..the gang was hyped about trying so many great flavors in this “baller” treat! Their live stream hit 136K+ views and 460+ shares on Facebook. Watch their video here.