As a way to say "thank you" to their customers, T-Mobile created a one-of-a-kind loyalty program offering free weekly deals to their fans. After a successful first year, T-Mobile Tuesdays underwent an app redesign to boost registrations and strengthen its core brand partnerships. This resulted in an engaging, seamless user interface that helped customers get right to the thankings.
Responsibilities: Develop user flows and design templates for two phases of app redesign, provide art direction for daily content and new app features, create collateral for brand events and new business pitches.
App Design 2.0
Launched Summer 2017
New features include: Faster sign-up and login, simplified navigation, smoother path to purchase, promotion module for sweeps and social contests, Fun Drop weekly prize game.
App Design 3.0
Launched Summer 2018
New features include: Bright and colorful homepage graphics, app browsing for non-customers, exclusive always-on offers, prize winner gallery.
Chief Marketer Pro Awards, 2018
Gold: Best Digital Campaign
Silver: Best Loyalty Campaign, Best Campaign Targeting Millenials
Reggie Awards, 2017-2018
Gold Awards: Digital & Mobile (2017)
Silver Awards: Digital & Mobile (2018), Relationship / Loyalty Campaigns (2017)
Bronze Awards: Relationship / Loyalty Campaigns (2018), Partnership Campaigns (2017)
Smarties Awards, Global and National Awards, 2017
Silver Awards: Relationship Building / CRM (Global & National), Mobile App (National)
Bronze Awards: Product / Services Launch (National), Promotions (National)
Creative Director: Jeff Rahmen
Associate Creative Director: Pat Don
Senior Designers: Phil Meyer, Stu Kiesow
Art Director: BriElle Munizzi
Associate Art Directors: Clay Glazik, Daniella Scalzitti
Copywriter: Ryan Casey
Video Producer: Keith Vlk